Chapters 7 & 8

Audience is the most important aspect of any document. When creating an interactive program, goals and values have to be established as well as understood. As stated in the book, the Prudential Verani site set and incorporated six goals: 1. To persuade; 2. To entertain; 3. To enable transactions; 4. To create a sense of community; 5. To inform; and lastly 6. To teach. These simple goals give us an idea that a complicated document can be constructed with simple instructions. As in chapter 3, organization was key. So is using active or passive information to deliver your specific approach. When creating an interactive site, the creator really has to be organized and know their audience so that they can get the point across in a way that will help the reader/user relate it to themselves.